This project stretched me — I was both lead designer and product manager, which meant the brief didn't exist yet when I started. Prototype testing showed the original direction wasn't right: a simple regex builder still required too much effort for common use cases. Research confirmed it — interviews, CS support logs, and product analytics all pointing at the same gap. I changed course and pushed for pre-written rules instead, running the concept against every collected use case before bringing it to product, sales, or the C-suite. Getting an unplanned feature into scope meant bringing everyone along. Testing also flagged that "pre-written regex" meant nothing to non-technical marketers, so we renamed to "recipes" — something I only landed on from watching people try to use it. I coordinated the launch across Sales, Customer Success, Engineering, and Product, and wrote the product marketing materials and documentation myself.