The initial assumption was that users needed to see everything, but limited time and resources forced a harder question: troubleshooting or stickiness? Root cause analysis settled it. The support ticket spike wasn't user error; the old interface's technical wording was making simple formatting errors impossible to read. The harder part was taking those findings to CS, Engineering, Sales, Product, and the C-Suite. What moved them wasn't the research data; it was a single scenario: a marketer gets a formatting error, can't read what it means, and calls support, not because they're confused, but because the design gave them nothing to go on. CS heard fewer tickets, Sales heard a self-service argument, Engineering heard less overhead, and Product heard users who could finally do their jobs. Working with the PM, we mapped features against UX impact. The message and experience views emerged as the priority, and usability testing with real customers confirmed the direction before engineering committed.